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Email marketing is a form of direct marketing which uses email as a means of communicating commercial messages to your target audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.


Email marketing can be profitable for any business. The foundation for email marketing success depends on the quality and size of your email list. If you build a list of subscribers that trust you and consider you to be an expert in your field, your response rates will constantly climb.


When done correctly, email marketing accomplishes the following:


  • Enhances your relationship with current and previous customers, to encourage customer loyalty and repeat business.
  • Helps your business acquire new customers or convince current customers to purchase something immediately.
  • Provides a high ROI and proves to be one of the most effective online marketing tactics.